"We will look at issues such as network effects, online branding and traffic building, personalized marketing, building brand loyalty online, and online marketing research."
In which online degree program do you teach?
Doctoral candidate of Marketing at Old Dominion University, Adjunct Faculty of Marketing at Old Dominion University.
Which classes do you teach online?
What do you want students in your courses to learn? What is the learning outcome or objective?
The internet has significantly changed the business landscape and created a radically different business environment. This course examines how such changes impact the way companies formulate their marketing strategies. Specifically, we will look at issues such as network effects, online branding and traffic building, personalized marketing, building brand loyalty online, and online marketing research.
What advice would you give to those considering this online MBA program?
Digital or online learning is for everyone, not just for the young generation.
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