Master of Business Administration with track in Marketing
Explore online branding, the delivery of goods and services, data visualization, and marketing research to gain expertise in presenting creative, business-building strategies to decision makers.
Program Overview
Why the MBA - Marketing online program at Longwood stands out
The online Master of Business Administration – Marketing track from Longwood University adds high-value skills to your portfolio, whether you're an experienced marketing professional ready for advancement or have career goals in another area. Leaders emerge from this program to excel in fields such as sales, analytics, and marketing.
In this 100% online MBA from the Longwood University AACSB-accredited College of Business and Economics, you will build a deeper understanding of current marketing strategies and refine your visual storytelling skills using market-driven data. Upon completion of the program, you will be able to apply these insights and applications to help create and maintain brands.
Specialized track courses cover the identification of target markets, the development of a marketing mix, unique challenges of service delivery, the importance of retailing, and relationship marketing. You will also deepen your foundational knowledge of data management, negotiation and conflict resolution, managerial accounting and economics, information technology, team building, and more.
The College of Business and Economics at Longwood University is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).
Graduates of this online MBA in marketing will:
- Explore accounting, ethics, economics, finance, IT, management, and marketing in order to make well-informed decisions that impact and influence business
- Apply market-driven statistics to present ideas and solutions to colleagues and clients
- Explore accounting, ethics, economics, finance, IT, management, and marketing in order to make well-informed decisions that impact and influence business
- Apply market-driven statistics to present ideas and solutions to colleagues and clients
Marketing MBA career opportunities
- Director of Sales
- Chief Marketing Officer
- Market Research Analyst
- Market Research Director
- Marketing Manager/Director
- Director of Sales
- Chief Marketing Officer
- Market Research Analyst
- Market Research Director
- Marketing Manager/Director
Have questions or need more information about online MBA?
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Tuition
Our budget-friendly tuition can be paid as you go
The MBA – Marketing track offers affordable, pay-by-the-course tuition. The application fee is $40. All other fees are included in the total cost.
Tuition breakdown:
Virginia students
| Program | Per Credit Hour | Per 3-Credit-Hour Course | Per Program |
|---|---|---|---|
| MBA - Marketing track | $431 | $1,293 | $13,361* |
Out-of-state students
| Program | Per Credit Hour | Per 3-Credit-Hour Course | Per Program |
|---|---|---|---|
| MBA - Marketing track | $441 | $1,323 | $13,671* |
I wanted to do something to be more marketable with the master’s degree. The MBA seemed interesting. I had no business or finance background, but I have always pushed myself and been willing to step outside my comfort zone.
-Michael Cohen, Longwood University MBA student
Calendar
Take note of upcoming Longwood dates and deadlines
The Longwood University online MBA is delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.
Now enrolling:
| 7 Week Courses | Application Deadline | Document Deadline | Registration Deadline | First Class Day | Final Tuition Deadline† | Last Class Day |
|---|---|---|---|---|---|---|
| Fall B | 10/7/24 | 10/11/24 | 10/18/24 | 10/21/24 | 10/24/24 | 12/13/24 |
| Spring A | 12/9/24 | 12/13/24 | 1/10/25 | 1/13/25 | 1/16/25 | 3/2/25 |
| Spring B | 2/24/25 | 2/28/25 | 3/7/25 | 3/10/25 | 3/13/25 | 4/25/25 |
| Summer A | 4/18/25 | 4/25/25 | 5/2/25 | 5/5/25 | 5/8/25 | 6/20/25 |
| Summer B | 6/9/25 | 6/16/25 | 6/23/25 | 6/25/25 | 6/30/25 | 8/12/25 |
| Fall A | 8/8/25 | 8/15/25 | 8/22/25 | 8/25/25 | 8/28/25 | 10/13/25 |
| Fall B | 10/3/25 | 10/10/25 | 10/17/25 | 10/20/25 | 10/23/25 | 12/8/25 |
† Final tuition payment must be received by 5:00 p.m. EST on the final tuition due date.
Ready to take the next step toward earning your online MBA from Longwood University?
Admissions
Follow our streamlined admission requirements for this MBA in marketing online program
We've streamlined the admission process for Longwood University online MBA to help you get started quickly and easily. Please read the requirements for the MBA – Marketing track, including what additional materials you need and where you should send them.
The requirements include:
Admission Requirements
Prior to starting their graduate program, students must hold a conferred bachelor's degree or international equivalent from a college or university accredited by the appropriate institutional (formerly regional) accreditation agency. Applicants must meet one of the following for consideration for admission:
- Completed bachelor's degree from a university accredited by the appropriate institutional (formerly regional) accreditation agency with minimum 2.75 GPA.
- Completed bachelor's degree from a university accredited by the appropriate institutional (formerly regional) accreditation agency with 2.50 - 2.74 GPA and 5 years of professional level work experience. * Professional experience is defined as paid work experience that includes some combination of complex decision-making or analysis, management of people or projects, and at least moderate impact on the work unit or firm.
- All other prospective students are strongly encouraged to apply. These applicants must submit a 1-page maximum letter of interest briefly indicating their reason(s) for obtaining a Longwood MBA along with their transcripts, resume, and optional GMAT score.
Transcripts from all institutions where you obtained a degree, bachelor or higher, and any post baccalaureate coursework to be submitted at the time of application and subject to verification and approval by the MBA Director.
Resume including years of professional level work experience to be submitted at the time of application and subject to verification and approval by the MBA Director.
*International applicants may be required to submit additional test scores and documentation.
** Application fee waived for military (active and former). Verification must be submitted with application (ID or other form).
Official transcripts, test scores and other documents should be sent from the granting institution(s) to:
Email address: [email protected] (preferred and quickest)
Mail address:
Longwood Graduate Studies201 High Street
Farmville, VA 23909
Longwood University has been named one of the top universities in the Southeastern U.S. by The Princeton Review, 2020
Courses
What you’ll learn in your MBA - Marketing online program
For this online marketing MBA, you must complete 10 courses totaling 31 credit hours, including 25 credit hours of core courses and 6 credit hours of electives.
Learning Outcomes:
- Apply the principles of financial reasoning to business situations and assess business problems using time value of money techniques
- Perform quantitative and qualitative analysis of risk and return component
- Demonstrate general understanding of financial markets and instruments
- Apply the basic principles of security analysis and perform capital budgeting analysis
Learning Outcomes:
- Understand and explain the relationships between strategy with firm mission, vision, and objectives
- Analyze the general, competitive/industry, and internal environment through conducting systematic research with various analytical tools
- Assess the multiple facets of business issues to derive data-driven solutions
- Understand strategic decision-making and develop strategic plans at the business, corporate, and entrepreneurial level
- Create action plans with recommendations to implement and control strategic decisions
Learning Outcomes
- Apply appropriate terminology for IT systems to be able to communicate effectively regarding IT issues.
- Understand the role that IT plays in attaining and maintaining a competitive advantage in today’s rapidly changing business environment.
- Apply IT concepts to typical business situations and analyze cases to determine proper and improper application of IT principles.
- Critique positions on IT-related issues and debate the relative importance of technology applications in creating business value.
Learning Outcomes:
- Identify and explain theories, concepts, and research in leadership
- Analyze various leadership-related principles and topics including Leadership traits, Leadership Behaviors, Communication, Teamwork, Ethics, Power and Influence, Leadership Skills, Managing Conflict
- Apply leadership concepts and theories to their everyday life, organizations, and current topics
- Develop their personal leadership philosophy
Learning Outcomes
- Apply theories and models to real-world situations
- Use statistics the correct way to deliver the information you need
- Learn how to use the data the right way
- Use statistics to make informed decisions
- Use models and techniques to create valuable information
Learning Outcomes:
- Use marginal analysis and thinking in optimization problems and distinguish different types of cost and their applicability in optimization problems
- Analyze the impact of changes in demand and supply conditions on the profit maximizing output and pricing decisions and calculate the price elasticity of demand and relate it with the profit maximizing price
- Demonstrate the value of framing managerial decision-making using a demand function
- Present univariate and multivariate patterns in data and perform regression analysis to estimate causal relationships; interpret regression output, including R-square, coefficients, p-values, and confidence intervals
- Conduct basic forecasting using regression output and be able to describe the strengths and weaknesses of ordinary least square (OLS) regression analysis
- Differentiate strategic from non-strategic decisions and analyze a strategic game and solve for equilibrium strategies and apply game theory to oligopolistic market structures
Learning Outcomes
- Explain marketing concepts in the context of marketing problems
- Design and debate proposals for solutions to marketing problems
- Construct a formal marketing plan
Learning Outcomes:
- Articulate how cost management helps organizations meet their strategic goals by managing costs
- Assign costs to production jobs or projects using different costing systems
- Assign activity costs to goods and services
- Build a basic cost-volume-profit (CVP) financial model and use a cost-benefit approach to common business decisions
- Demonstrate ethical reasoning in accounting and describe the importance of ethical behavior for managers and managerial accountants
*Price includes in-state tuition and fees. For students from outside Virginia, tuition and fees total $13,671.
**A resume verifying professional-level work experience must be submitted at the time of application and is subject to verification and approval by the MBA director.
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