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Master of Business Administration with track in Data Analytics

Boost your competitive edge in the job market by acquiring the analytical and visualization skills needed to convey data-driven insights and strategies to stakeholders.

Apply by: 10/9/23

Start classes: 10/20/23

Apply Now

Program Overview

Discover the MBA - Data Analytics online program at Longwood

$13,361^* In-State Tuition

As few as 10 months Program Duration

31 Credit Hours

The online Master of Business Administration – Data Analytics track from Longwood University is designed to help you launch a career in advising or consulting by preparing you to guide organizations in developing data-informed solutions. This track enhances your ability to translate empirical results through visual storytelling. Graduates of this program are ready to lead in areas such as personal and corporate finance, business intelligence, operations, and supply chain analysis.

This 100% online MBA from the Longwood University AACSB-accredited College of Business and Economics teaches you to identify the drivers of business and economic patterns and trends. You will also develop forecasting techniques to compare various types of data and learn to bridge the gap between analytics and action.

In addition to exploring data analytics, you will also deepen your foundational knowledge of managerial accounting and economics, data management, information technology, negotiation and conflict resolution, strategic marketing, team building, and more.

The College of Business and Economics at Longwood University is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).

Graduates of the MBA - Data Analytics track will:

Acquire an executive-level knowledge of accounting, ethics, economics, finance, IT, management, and marketing
Hone the ability to convey data-driven insights through effective visualizations

Acquire an executive-level knowledge of accounting, ethics, economics, finance, IT, management, and marketing
Hone the ability to convey data-driven insights through effective visualizations

Career opportunities

Financial Analyst
Personal Financial Advisor
Marketing Manager
Management Analyst
Business Intelligence Analyst
Business Analytics Specialist

Financial Analyst
Personal Financial Advisor
Marketing Manager
Management Analyst
Business Intelligence Analyst
Business Analytics Specialist

Have questions or need more information about online MBA?

Also available:

Looking for a different specialized track? Check out these other MBA programs.

Tuition

Learn how cost-effective our tuition can be

The MBA – Data Analytics track offers affordable, pay-by-the-course tuition. The application fee is $40. All other fees are included in the total cost.

Tuition breakdown:

$431 Per Credit Hour (Virginia students)

$13,361^* Total Tuition (Virginia students)

Virginia students

Program	Per Credit Hour	Per 3-Credit-Hour Course	Per Program
MBA - Data Analytics track	$431	$1,293	$13,361*

Out-of-state students

Program	Per Credit Hour	Per 3-Credit-Hour Course	Per Program
MBA - Data Analytics track	$441	$1,323	$13,671*

The professors were always very personable, and you had real connections with them. They were all willing to help you out in the real world, serving as a reference for you and helping you career-wise in the search. Numerous professors served as references when I was applying for jobs and scholarships.

-Katelyn Gough, Longwood University MBA graduate

See more testimonials »

Calendar

Dates you need to know

The Longwood University online MBA is delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.

Now enrolling:

10/9/23 Next Application Deadline

10/20/23 Start Classes

View full calendar +

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^† Final tuition payment must be received by 3:00 p.m. EST on the final tuition due date.

Ready to take the next step toward earning your online MBA from Longwood University?

Apply Now

Admissions

Get ready to apply for the MBA - Data Analytics online program at Longwood

We've streamlined the admission process for Longwood University online MBA to help you get started quickly and easily. Please read the requirements for the MBA – Data Analytics track, including what additional materials you need and where you should send them.

The requirements include:

Bachelor's degree from an accredited college or university

Official transcripts

Professional resume verifying work experience

Applicants to the MBA – Data Analytics track must meet at least one of the following combinations for admission.

Bachelor's degree from an accredited college or university with a minimum 3.0 GPA – No GMAT will be required
Bachelor's degree from an accredited college or university with a 2.75-2.99 GPA + 3 years of professional-level work experience.** No GMAT will be required.
Bachelor's degree from an accredited college or university with a 2.50-2.74 GPA + 5 years of professional-level work experience.** No GMAT will be required.
Bachelor's degree from an accredited college or university + 8 years of professional-level work experience.** No GMAT will be required.
Bachelor's degree from an accredited college or university with a GPA below 2.50 + GMAT with a minimum score of 400

A professional resume should be uploaded with the online application. The GMAT requirement is subject to work experience review and approval by the MBA Program Director.

Official bachelor’s degree transcripts from an accredited college or university and all transcripts for subsequent coursework are required as part of the application process. ***Prior to starting their graduate program, students must hold a conferred bachelor’s degree or international equivalent from a college or university accredited by the appropriate institutional (formerly called regional) accreditation agency.

** Application fee waived for military (active and former). Verification must be submitted with application (ID or other form).

Official transcripts, test scores and other documents should be sent from the granting institution(s) to:

Email address: [email protected] (preferred and quickest)

Mail address:

Longwood Graduate Studies
201 High Street
Farmville, VA 23909

Longwood University has been named one of the top universities in the Southeastern U.S. by The Princeton Review, 2020

Courses

Take a look at the curriculum for the MBA - Data Analytics online program

For the MBA – Data Analytics track, you must complete 10 courses totaling 31 credit hours, including 25 credit hours of core courses and 6 credit hours of electives.

Expand All

Core Courses (25 credit hours)

FINA 550: Financial Management

Duration: 7 Weeks weeks

Credit Hours: 3

This course describes the basic principles of corporate finance and provides practical tools for financial decision and valuation. The course starts with optimal project acceptance criteria consistent with the objective of maximizing the market value of the firm. It then moves on to techniques for estimating the cost of capital, which are subsequently applied to a range of valuation problems. The valuation principles include WACC, APV, multiples and real options. In the second half of the course we discuss capital structure and dividend decision, and how they affect firm value. We also study corporate governance, and end the course analyzing financial issues in mergers and acquisitions.

Learning Outcomes:

Learn how and why local and global financial markets behave in certain ways
Sharpen your critical-thinking and problem-solving skills that will help you stand out from the crowd
Use quantitative data to solve business problems to help you make investment and financial decisions
Learn how you could become a smart and profitable investor using a variety of channels

MANG 697: Strategic Management and Business Policy

Duration: 7 Weeks weeks

Credit Hours: 4

This course helps students integrate the functional expertise from areas such as accounting, finance, management, marketing, and production. Concepts and tools acquired from these functional areas provide the basis for approaching strategic problems from a holistic managerial perspective. Prerequisite(s): Students must complete any six of the following courses: ACCT 540, ECON 509, FINA 550, ISCS 570, MANG 564, MANG 575, and MARK 588

Learning Outcomes:

Size up the competitive environment in the quest for profitable opportunities
Develop strategic moves, positions, and tactics to effectively beat the competition
Identify “blue ocean” opportunities where there is limited competition and profitability opportunities are greatest
Build and lead effective organizations to execute a chosen strategy

ISCS 570: Information Technology

Duration: 7 Weeks weeks

Credit Hours: 3

This course focuses on the function of Information Systems (IS) and the Information Technology (IT) infrastructure and the role they play in the organization. The strategic, economic and managerial aspects of technology adoption decisions and IT governance policies are examined from the organizational leader’s perspective. Both existing and emerging technologies will be studies to provide awareness of current trends, organizational impact, risks and benefits. The objective of this course is to prepare managers to provide leadership in the use of information systems and information technology across the enterprise, regardless of functional area.

Learning Outcomes

Learn how to get usable insights from good information that could make your business thrive
Learn how to navigate global issues while protecting your business
Learn how to gain a competitive advantage by using technological advances like artificial intelligence, machine learning, high-velocity decision making, data analytics
Learn about problems real businesses face and how they address them with enterprise-class information systems
Study real-world examples where companies couldn’t react to changing business conditions, and how enterprise information systems enable a nimble enterprise that could make swift adjustments to market-changing events
Learn how computer-aided design, knowledge-work systems, and virtual reality can improve the safety and efficiency of engineers and other knowledge workers to unlock business value and protect the corporate knowledge base when key workers depart the organization

MANG 564: Leadership, Group Dynamics, and Team Building

Duration: 7 Weeks weeks

Credit Hours: 3

This course introduces the multifaceted role of an effective leader/manager. Human behavior at the individual, group and organization levels is examined as well as techniques for leading people in the organizational environment. Topics include: various developmental areas of leadership, including communications, social responsibility, and personal development, the role of an effective leader, small group and team leadership, work motivation, conflict resolution, managing workplace relationships, and personality influences on work attitudes and behaviors.

Learning Outcomes:

Discover what leadership style works for you
Understand where you stand as a leader
Learn how to work most effectively to communicate to your employees
Learn how to analyze situations and make decisions to be a better leader

MANG 575/ECON 560: Managing Data for Strategic Decision Making/Data Informed Decision Making

Duration: 7 Weeks weeks

Credit Hours: 3

This course introduces the techniques of quantitative and statistical analysis for management decision making. Major topics include decision analysis, statistical inference, regression, and linear programming./This course will increase data literacy of students by introducing them to descriptive and inferential statistics, with a focus on data analysis and real world application to business and economics. Topics include collection of and use of data, measures of central tendency and dispersion, data visualization, probability, confidence intervals, hypothesis testing, regression analysis, including work with categorical variables and nonlinearities, and basic technical writing for presentation of data and statistical analysis. Projects require students to apply knowledge to consulting scenarios, with a specific client in mind. Students are expected to have a basic understanding of Excel, but instruction on use of the Data Analysis Toolpak will be provided as part of the course.

Learning Outcomes

Apply theories and models to real-world situations
Use statistics the correct way to deliver the information you need
Learn how to use the data the right way
Use statistics to make informed decisions
Use models and techniques to create valuable information

ECON 509: Managerial Economics

Duration: 7 Weeks weeks

Credit Hours: 3

The course will equip the student with the ability to properly frame any decisions faced (business or personal), and then arrive at the best solution given the information available. To do so requires two additional skills: 1) To accurately work with data to assess the economic environment, 2) The ability to think strategically. Topics include: profit maximization, demand analysis, elasticity, market power, regression analysis, game theory, and pricing strategies.

Learning Outcomes:

Learn how to solve real-world strategic problems with a variety of skills
Use real data to blend statistical analysis, market expertise, and economic reasoning to better understand causal patterns and trends – and learn how to translate this understanding into informed forecasting and strategic decision-making

Understand how to deal with uncertainty by studying real-world examples

Learn how to answer the question: “How is this particular concept useful to me right now?”

Determine how to take on and solve challenges – without all the information you think you need

MARK 588: Strategic Marketing: Products and Services

Duration: 7 Weeks weeks

Credit Hours: 3

This course presents an overview of marketing and the activities involved in the delivery of goods and services to the consumer. Topics include the identification of target markets, the development of a marketing mix, the special challenges of service delivery, the importance of retailing, and relationship marketing.

Learning Outcomes

Learn about current marketing techniques that are relevant in today's competitive landscape
You will learn how to make creative decisions and how to use data to make strategic decisions
Discover how you could gain a competitive advantage by using technological advances like artificial intelligence, machine learning, high-velocity decision-making, and data analytics

ACCT 540: Managerial Accounting

Duration: 7 Weeks weeks

Credit Hours: 3

This course provides a comprehensive, graduate level discussion of managerial accounting. Broadly, this course focuses on the use of accounting data in the decision-making process for managers. As such, learning which data is important in different managerial settings, appropriately deriving and interpreting such relevant data, and then formulate best case strategies forms the core of study. More specifically, students learn to use the concepts of opportunity cost and organizational architecture as the framework for studying managerial accounting.

Learning Outcomes:

Investigate real-world problems through hands-on learning
Gain an understanding of the basic accounting concepts applicable to your current role, even if you're not an accountant
Ask the right questions and make informed decisions using the right data
Utilize managerial accounting concepts to make important decisions during difficult times
Learn how to successfully manage your budget
Learn how to evaluate product-line and make-or-buy decisions, what to do with unprofitable product lines and customers, and more

Elective Courses (6 credit hours)

ECON 576: Data Visualization

Duration: 7 Weeks weeks

Credit Hours: 3

Data driven decision-making is essential and commonplace across all industries and occupations. Data visualization bridges the gap between analytics and action. Empirical results and economic principles matter only if they are well understood by all those involved in the decision-making process. Data visualization techniques help tell the story emerging from the data in a format that resonates with a wide group of stakeholders. Blending microeconomic data, economic principles, and statistical analysis, this course will serve as an introduction and reference to becoming visual with data.

ECON 575: Data Analytics

Duration: 7 Weeks weeks

Credit Hours: 3

The development and application of statistical and econometric techniques to create a data informed decision-making business environment. The course will focus on regression analysis designed to identify and understand the potential drivers of important business and economic patterns and trends. Forecasting techniques will be developed and used as a foundation to compare causal data analyses and big data, machine learning approaches.

*Price includes in-state tuition and fees. For students from outside Virginia, tuition and fees total $13,671.

**A resume verifying professional-level work experience must be submitted at the time of application and is subject to verification and approval by the MBA director.

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7 Week Courses	Application Deadline	Document Deadline	Registration Deadline	First Class Day	Final Tuition Deadline†	Last Class Day
Fall II	10/9/23	10/13/23	10/18/23	10/20/23	10/24/23	12/8/23
Spring 1	12/11/23	12/15/23	1/10/24	1/12/24	1/17/24	3/1/24
Spring II	2/26/24	3/1/24	3/6/24	3/8/24	3/12/24	4/26/24