Master of Business Administration with track in Data Analytics
Boost your competitive edge in the job market by acquiring the analytical and visualization skills needed to convey data-driven insights and strategies to stakeholders.
Program Overview
Discover the MBA - Data Analytics online program at Longwood
The online Master of Business Administration – Data Analytics track from Longwood University is designed to help you launch a career in advising or consulting by preparing you to guide organizations in developing data-informed solutions. This track enhances your ability to translate empirical results through visual storytelling. Graduates of this program are ready to lead in areas such as personal and corporate finance, business intelligence, operations, and supply chain analysis.
This 100% online MBA from the Longwood University AACSB-accredited College of Business and Economics teaches you to identify the drivers of business and economic patterns and trends. You will also develop forecasting techniques to compare various types of data and learn to bridge the gap between analytics and action.
In addition to exploring data analytics, you will also deepen your foundational knowledge of managerial accounting and economics, data management, information technology, negotiation and conflict resolution, strategic marketing, team building, and more.
The College of Business and Economics at Longwood University is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).
Graduates of the MBA - Data Analytics track will:
- Acquire an executive-level knowledge of accounting, ethics, economics, finance, IT, management, and marketing
- Hone the ability to convey data-driven insights through effective visualizations
- Acquire an executive-level knowledge of accounting, ethics, economics, finance, IT, management, and marketing
- Hone the ability to convey data-driven insights through effective visualizations
Career opportunities
- Financial Analyst
- Personal Financial Advisor
- Marketing Manager
- Management Analyst
- Business Intelligence Analyst
- Business Analytics Specialist
- Financial Analyst
- Personal Financial Advisor
- Marketing Manager
- Management Analyst
- Business Intelligence Analyst
- Business Analytics Specialist
Have questions or need more information about online MBA?
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Tuition
Learn how cost-effective our tuition can be
The MBA – Data Analytics track offers affordable, pay-by-the-course tuition. The application fee is $40. All other fees are included in the total cost.
Tuition breakdown:
Virginia students
| Program | Per Credit Hour | Per 3-Credit-Hour Course | Per Program |
|---|---|---|---|
| MBA - Data Analytics track | $426 | $1,278 | $13,206* |
Out-of-state students
| Program | Per Credit Hour | Per 3-Credit-Hour Course | Per Program |
|---|---|---|---|
| MBA - Data Analytics track | $436 | $1,308 | $13,516* |
The professors were always very personable, and you had real connections with them. They were all willing to help you out in the real world, serving as a reference for you and helping you career-wise in the search. Numerous professors served as references when I was applying for jobs and scholarships.
-Katelyn Gough, Longwood University MBA graduate
Calendar
Dates you need to know
The Longwood University online MBA is delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.
Now enrolling:
| 7 Week Courses | Application Deadline | Document Deadline | Registration Deadline | First Class Day | Final Tuition Deadline† | Last Class Day |
|---|---|---|---|---|---|---|
| Spring II | 2/27/23 | 3/3/23 | 3/8/23 | 3/10/23 | 3/14/23 | 4/29/23 |
| Summer I | 4/21/23 | 4/28/23 | 5/5/23 | 5/8/23 | 5/10/23 | 6/23/23 |
| Summer II | 6/9/23 | 6/16/23 | 6/23/23 | 6/26/23 | 6/28/23 | 8/11/23 |
| Fall I | 8/14/23 | 8/18/23 | 8/23/23 | 8/25/23 | 8/29/23 | 10/13/23 |
| Fall II | 10/9/23 | 10/13/23 | 10/18/23 | 10/20/23 | 10/24/23 | 12/8/23 |
† Final tuition payment must be received by 3:00 p.m. EST on the final tuition due date.
Ready to take the next step toward earning your online MBA from Longwood University?
Admissions
Get ready to apply for the MBA - Data Analytics online program at Longwood
We've streamlined the admission process for Longwood University online MBA to help you get started quickly and easily. Please read the requirements for the MBA – Data Analytics track, including what additional materials you need and where you should send them.
The requirements include:
Applicants to the MBA – Data Analytics track must meet at least one of the following combinations for admission.
- Bachelor's degree from an accredited college or university with a minimum 3.0 GPA – No GMAT will be required
- Bachelor's degree from an accredited college or university with a 2.75-2.99 GPA + 3 years of professional-level work experience.** No GMAT will be required.
- Bachelor's degree from an accredited college or university with a 2.50-2.74 GPA + 5 years of professional-level work experience.** No GMAT will be required.
- Bachelor's degree from an accredited college or university + 8 years of professional-level work experience.** No GMAT will be required.
- Bachelor's degree from an accredited college or university with a GPA below 2.50 + GMAT with a minimum score of 400
A professional resume should be uploaded with the online application. The GMAT requirement is subject to work experience review and approval by the MBA Program Director.
Official bachelor’s degree transcripts from an accredited college or university and all transcripts for subsequent coursework are required as part of the application process. ***Prior to starting their graduate program, students must hold a conferred bachelor’s degree or international equivalent from a college or university accredited by the appropriate institutional (formerly regional) accreditation agency.
** Application fee waived for military (active and former). Verification must be submitted with application (ID or other form).
Official transcripts, test scores and other documents should be sent from the granting institution(s) to:
Email address: [email protected] (preferred and quickest)
Mail address:
Longwood Graduate Studies201 High Street
Farmville, VA 23909
Longwood University has been named one of the top universities in the Southeastern U.S. by The Princeton Review, 2020
Courses
Take a look at the curriculum for the MBA - Data Analytics online program
For the MBA – Data Analytics track, you must complete 10 courses totaling 31 credit hours, including 25 credit hours of core courses and 6 credit hours of electives.
Learning Outcomes:
- Learn how and why local and global financial markets behave in certain ways
- Sharpen your critical-thinking and problem-solving skills that will help you stand out from the crowd
- Use quantitative data to solve business problems to help you make investment and financial decisions
- Learn how you could become a smart and profitable investor using a variety of channels
Learning Outcomes:
- Size up the competitive environment in the quest for profitable opportunities
- Develop strategic moves, positions, and tactics to effectively beat the competition
- Identify “blue ocean” opportunities where there is limited competition and profitability opportunities are greatest
- Build and lead effective organizations to execute a chosen strategy
Learning Outcomes
- Learn how to get usable insights from good information that could make your business thrive
- Learn how to navigate global issues while protecting your business
- Learn how to gain a competitive advantage by using technological advances like artificial intelligence, machine learning, high-velocity decision making, data analytics
- Learn about problems real businesses face and how they address them with enterprise-class information systems
- Study real-world examples where companies couldn’t react to changing business conditions, and how enterprise information systems enable a nimble enterprise that could make swift adjustments to market-changing events
- Learn how computer-aided design, knowledge-work systems, and virtual reality can improve the safety and efficiency of engineers and other knowledge workers to unlock business value and protect the corporate knowledge base when key workers depart the organization
Learning Outcomes:
- Discover what leadership style works for you
- Understand where you stand as a leader
- Learn how to work most effectively to communicate to your employees
- Learn how to analyze situations and make decisions to be a better leader
Learning Outcomes
- Apply theories and models to real-world situations
- Use statistics the correct way to deliver the information you need
- Learn how to use the data the right way
- Use statistics to make informed decisions
- Use models and techniques to create valuable information
Learning Outcomes:
- Learn how to solve real-world strategic problems with a variety of skills
- Use real data to blend statistical analysis, market expertise, and economic reasoning to better understand causal patterns and trends – and learn how to translate this understanding into informed forecasting and strategic decision-making
- Understand how to deal with uncertainty by studying real-world examples
- Learn how to answer the question: “How is this particular concept useful to me right now?”
- Determine how to take on and solve challenges – without all the information you think you need
Learning Outcomes
- Learn about current marketing techniques that are relevant in today's competitive landscape
- You will learn how to make creative decisions and how to use data to make strategic decisions
- Discover how you could gain a competitive advantage by using technological advances like artificial intelligence, machine learning, high-velocity decision-making, and data analytics
Learning Outcomes:
- Investigate real-world problems through hands-on learning
- Gain an understanding of the basic accounting concepts applicable to your current role, even if you're not an accountant
- Ask the right questions and make informed decisions using the right data
- Utilize managerial accounting concepts to make important decisions during difficult times
- Learn how to successfully manage your budget
- Learn how to evaluate product-line and make-or-buy decisions, what to do with unprofitable product lines and customers, and more
*Price includes in-state tuition and fees. For students from outside Virginia, tuition and fees total $13,516.
**A resume verifying professional-level work experience must be submitted at the time of application and is subject to verification and approval by the MBA director.
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