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Master of Business Administration with track in Marketing

Explore online branding, the delivery of goods and services, data visualization, and marketing research to gain expertise in presenting creative, business-building strategies to decision makers.

Apply by: 6/10/22
Start classes: 6/27/22
Apply Now Request Info

Program Overview

Why the MBA - Marketing online program at Longwood stands out

$12,338* In-State Tuition
As few as 10 months Program Duration
31 Credit Hours

The online Master of Business Administration – Marketing track from Longwood University adds high-value skills to your portfolio, whether you're an experienced marketing professional ready for advancement or have career goals in another area. Leaders emerge from this program to excel in fields such as sales, analytics, and marketing.

In this 100% online MBA from the Longwood University AACSB-accredited College of Business and Economics, you will build a deeper understanding of current marketing strategies and refine your visual storytelling skills using market-driven data. Upon completion of the program, you will be able to apply these insights and applications to help create and maintain brands.

Specialized track courses cover the identification of target markets, the development of a marketing mix, unique challenges of service delivery, the importance of retailing, and relationship marketing. You will also deepen your foundational knowledge of data management, negotiation and conflict resolution, managerial accounting and economics, information technology, team building, and more.

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The College of Business and Economics at Longwood University is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).

Graduates of the MBA - Marketing track will:

  • Explore accounting, ethics, economics, finance, IT, management, and marketing in order to make well-informed decisions that impact and influence business
  • Apply market-driven statistics to present ideas and solutions to colleagues and clients
Graduates of the MBA - Marketing track will:+
  • Explore accounting, ethics, economics, finance, IT, management, and marketing in order to make well-informed decisions that impact and influence business
  • Apply market-driven statistics to present ideas and solutions to colleagues and clients

Career opportunities

  • Director of Sales
  • Chief Marketing Officer
  • Market Research Analyst
  • Market Research Director
  • Marketing Manager/Director
Career opportunities+
  • Director of Sales
  • Chief Marketing Officer
  • Market Research Analyst
  • Market Research Director
  • Marketing Manager/Director

Have questions or need more information about online MBA?

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Also available:

Looking for a different specialized track? Check out these other MBA programs.

Tuition

Our budget-friendly tuition can be paid as you go

The MBA – Marketing track offers affordable, pay-by-the-course tuition. The application fee is $40. All other fees are included in the total cost.

Tuition breakdown:

$398 Per Credit Hour (Virginia students)
$12,338* Total Tuition (Virginia students)
View Full Tuition Breakdown +

Virginia students

Program Per Credit Hour Per 3-Credit-Hour Course Per Program
MBA - Marketing track $398 $1,194 $12,338*

Out-of-state students

Program Per Credit Hour Per 3-Credit-Hour Course Per Program
MBA - Marketing track $408 $1,224 $12,648*

I wanted to do something to be more marketable with the master’s degree. The MBA seemed interesting. I had no business or finance background, but I have always pushed myself and been willing to step outside my comfort zone.

-Michael Cohen, Longwood University MBA student

See more testimonials »

Calendar

Take note of upcoming Longwood dates and deadlines

The Longwood University online MBA is delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.

Now enrolling:

6/10/22 Next Application Deadline
6/27/22 Start Classes

View full calendar + 

7 Week CoursesApplication DeadlineDocument DeadlineRegistration DeadlineFirst Class DayFinal Tuition Deadline†Last Class Day
Summer II6/10/226/17/226/24/226/27/226/29/228/12/22
Fall I8/15/228/19/228/24/228/26/228/30/2210/14/22
Fall II10/10/2210/14/2210/19/2210/21/2210/25/2212/9/22
Spring 112/12/2212/16/221/4/231/6/231/10/232/24/23
Spring II2/27/233/3/233/8/233/10/233/14/234/29/23

† Final tuition payment must be received by 3:00 p.m. EST on the final tuition due date.

Ready to take the next step toward earning your online MBA from Longwood University?

Apply Now

Admissions

Follow our streamlined admission requirements for the MBA - Marketing online program

We've streamlined the admission process for Longwood University online MBA to help you get started quickly and easily. Please read the requirements for the MBA – Marketing track, including what additional materials you need and where you should send them.

The requirements include:

Bachelor's degree from an accredited college or university
Official transcripts
Professional resume verifying work experience
View Admission Requirements

Applicants to the MBA – Marketing track must meet at least one of the following combinations for admission.

  • Bachelor's degree from an accredited college or university with a minimum 3.0 GPA – No GMAT will be required
  • Bachelor's degree from an accredited college or university with a 2.75-2.99 GPA + 3 years of professional-level work experience.** No GMAT will be required.
  • Bachelor's degree from an accredited college or university with a 2.50-2.74 GPA + 5 years of professional-level work experience.** No GMAT will be required.
  • Bachelor's degree from an accredited college or university + 8 years of professional-level work experience.** No GMAT will be required.
  • Bachelor's degree from an accredited college or university with a GPA below 2.50 + GMAT with a minimum score of 400

A professional resume should be uploaded with the online application. The GMAT requirement is subject to work experience review and approval by the MBA Program Director.

Bachelor’s degree along with transcripts from all colleges or universities attended are required as part of the application process. ***Prior to starting their graduate program, students must hold a conferred bachelor’s degree or international equivalent from a college or university accredited by the appropriate institutional (formerly regional) accreditation agency.

Official transcripts, test scores and other documents should be sent from the granting institution(s) to:

Email address: [email protected] (preferred and quickest)

Mail address:

Longwood Graduate Studies
201 High Street
Farmville, VA 23909
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Longwood University has been named one of the top universities in the Southeastern U.S. by The Princeton Review, 2020

Courses

What you’ll learn in your MBA - Marketing online program

For the MBA – Marketing track, you must complete 10 courses totaling 31 credit hours, including 25 credit hours of core courses and 6 credit hours of electives.

Expand All
Duration: 7 weeks
Credit Hours: 3
This course describes the basic principles of corporate finance and provides practical tools for financial decision and valuation. The course starts with optimal project acceptance criteria consistent with the objective of maximizing the market value of the firm. It then moves on to techniques for estimating the cost of capital, which are subsequently applied to a range of valuation problems. The valuation principles include WACC, APV, multiples and real options. In the second half of the course we discuss capital structure and dividend decision, and how they affect firm value. We also study corporate governance, and end the course analyzing financial issues in mergers and acquisitions. Learning Outcomes: • Learn how and why local and global financial markets behave in certain ways • Sharpen your critical-thinking and problem-solving skills that will help you stand out from the crowd • Use quantitative data to solve business problems to help you make investment and financial decisions • Learn how you could become a smart and profitable investor using a variety of channels
Duration: 7 weeks
Credit Hours: 4
This course helps students integrate the functional expertise from areas such as accounting, finance, management, marketing, and production. Concepts and tools acquired from these functional areas provide the basis for approaching strategic problems from a holistic managerial perspective. Prerequisites: FINA 550, ISCS 570, MANG 564, ACCT 540, ECON 509, MANG 575, MARK 588 Learning Outcomes: • Size up the competitive environment in the quest for profitable opportunities • Develop strategic moves, positions, and tactics to effectively beat the competition • Identify “blue ocean” opportunities where there is limited competition and profitability opportunities are greatest • Build and lead effective organizations to execute a chosen strategy
Duration: 7 weeks
Credit Hours: 3
This course focuses on the function of Information Systems (IS) and the Information Technology (IT) infrastructure and the role they play in the organization. The strategic, economic and managerial aspects of technology adoption decisions and IT governance policies are examined from the organizational leader’s perspective. Both existing and emerging technologies will be studies to provide awareness of current trends, organizational impact, risks and benefits. The objective of this course is to prepare managers to provide leadership in the use of information systems and information technology across the enterprise, regardless of functional area. Learning Outcomes: • Learn how to get usable insights from good information that could make your business thrive • Learn how to navigate global issues while protecting your business • Learn about problems real businesses face and how they address them with enterprise-class information systems • Study real-world examples where companies couldn’t react to changing business conditions, and how enterprise information systems enable a nimble enterprise that could make swift adjustments to market-changing events • Learn how computer-aided design, knowledge-work systems, and virtual reality can improve the safety and efficiency of engineers and other knowledge workers to unlock business value and protect the corporate knowledge base when key workers depart the organization
Duration: 7 weeks
Credit Hours: 3
This course introduces the multifaceted role of an effective leader/manager. Human behavior at the individual, group and organization levels is examined as well as techniques for leading people in the organizational environment. Topics include: various developmental areas of leadership, including communications, social responsibility, and personal development, the role of an effective leader, small group and team leadership, work motivation, conflict resolution, managing workplace relationships, and personality influences on work attitudes and behaviors. Learning Outcomes: • Discover what leadership style works for you • Understand where you stand as a leader • Learn how to work most effectively to communicate to your employees • Learn how to analyze situations and make decisions to be a better leader
Duration: 7 weeks
Credit Hours: 3
This course introduces the techniques of quantitative and statistical analysis for management decision making. Major topics include decision analysis, statistical inference, regression, and linear programming. Learning Outcomes: • Apply theories and models to real-world situations • Use statistics the correct way to deliver the information you need • Use statistics to make informed decisions • Use models and techniques to create valuable information
Duration: 7 weeks
Credit Hours: 3
The course will equip the student with the ability to properly frame any decisions faced (business or personal), and then arrive at the best solution given the information available. To do so requires two additional skills: 1) To accurately work with data to assess the economic environment, 2) The ability to think strategically. Topics include: profit maximization, demand analysis, elasticity, market power, regression analysis, game theory, and pricing strategies Learning Outcomes: • Learn how to solve real-world strategic problems with a variety of skills • Use real data to blend statistical analysis, market expertise, and economic reasoning to better understand causal patterns and trends – and learn how to translate this understanding into informed forecasting and strategic decision-making • Understand how to deal with uncertainty by studying real-world examples • Learn how to answer the question: “How is this particular concept useful to me right now?” • Determine how to take on and solve challenges – without all the information you think you need
Duration: 7 weeks
Credit Hours: 3
This course presents an overview of marketing and the activities involved in the delivery of goods and services to the consumer. Topics include the identification of target markets, the development of a marketing mix, the special challenges of service delivery, the importance of retailing, and relationship marketing. Learning Outcomes: • Learn about current marketing techniques that are relevant in today's competitive landscape • Learn how to make creative decisions and how to use data to make strategic decisions • Discover how you could gain a competitive advantage by using technological advances like artificial intelligence, machine learning, high-velocity decision-making, and data analytics
Duration: 7 weeks
Credit Hours: 3
This course provides a comprehensive, graduate level discussion of managerial accounting. Broadly, this course focuses on the use of accounting data in the decision-making process for managers. As such, learning which data is important in different managerial settings, appropriately deriving and interpreting such relevant data, and then formulate best case strategies forms the core of study. More specifically, students learn to use the concepts of opportunity cost and organizational architecture as the framework for studying managerial accounting. Learning Outcomes: • Investigate real-world problems through hands-on learning • Gain an understanding of the basic accounting concepts applicable to your current role, even if you're not an accountant • Ask the right questions and make informed decisions using the right data • Utilize managerial accounting concepts to make important decisions during difficult times • Learn how to successfully manage your budget • Learn how to evaluate product-line and make-or-buy decisions, what to do with unprofitable product lines and customers, and more
Duration: 7 weeks
Credit Hours: 3
Data driven decision-making is essential and commonplace across all industries and occupations. Data visualization bridges the gap between analytics and action. Empirical results matter only if they are well understood by all those involved in the decision-making process. Data visualization techniques help tell the story emerging from the data in a format that resonates with a wide group of stakeholders. This course will serve as an introduction and reference to becoming visual with data.
Duration: 7 weeks
Credit Hours: 3
The Internet has significantly changed the business landscape and created a radically different business environment. This course examines how such changes impact the way companies formulate their marketing strategies. Specifically, we will look at issues such as network effects, online branding and traffic building, personalized marketing, building brand loyalty online, and online marketing research.​

*Price includes in-state tuition and fees. For students from outside Virginia, tuition and fees total $12,648.

**A resume verifying professional-level work experience must be submitted at the time of application and is subject to verification and approval by the MBA director.

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