Master of Business Administration with track in Marketing
Explore online branding, the delivery of goods and services, data visualization, and marketing research to gain expertise in presenting creative, business-building strategies to decision makers.
Program Overview
Why the MBA - Marketing online program at Longwood stands out
The online Master of Business Administration – Marketing track from Longwood University adds high-value skills to your portfolio, whether you're an experienced marketing professional ready for advancement or have career goals in another area. Leaders emerge from this program to excel in fields such as sales, analytics, and marketing.
In this 100% online MBA from the Longwood University AACSB-accredited College of Business and Economics, you will build a deeper understanding of current marketing strategies and refine your visual storytelling skills using market-driven data. Upon completion of the program, you will be able to apply these insights and applications to help create and maintain brands.
Specialized track courses cover the identification of target markets, the development of a marketing mix, unique challenges of service delivery, the importance of retailing, and relationship marketing. You will also deepen your foundational knowledge of data management, negotiation and conflict resolution, managerial accounting and economics, information technology, team building, and more.
The College of Business and Economics at Longwood University is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).
Graduates of the MBA - Marketing track will:
- Explore accounting, ethics, economics, finance, IT, management, and marketing in order to make well-informed decisions that impact and influence business
- Apply market-driven statistics to present ideas and solutions to colleagues and clients
- Explore accounting, ethics, economics, finance, IT, management, and marketing in order to make well-informed decisions that impact and influence business
- Apply market-driven statistics to present ideas and solutions to colleagues and clients
Career opportunities
- Director of Sales
- Chief Marketing Officer
- Market Research Analyst
- Market Research Director
- Marketing Manager/Director
- Director of Sales
- Chief Marketing Officer
- Market Research Analyst
- Market Research Director
- Marketing Manager/Director
Have questions or need more information about online MBA?
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Tuition
Our budget-friendly tuition can be paid as you go
The MBA – Marketing track offers affordable, pay-by-the-course tuition. The application fee is $40. All other fees are included in the total cost.
Tuition breakdown:
Virginia students
| Program | Per Credit Hour | Per 3-Credit-Hour Course | Per Program |
|---|---|---|---|
| MBA - Marketing track | $431 | $1,293 | $13,361* |
Out-of-state students
| Program | Per Credit Hour | Per 3-Credit-Hour Course | Per Program |
|---|---|---|---|
| MBA - Marketing track | $441 | $1,323 | $13,671* |
I wanted to do something to be more marketable with the master’s degree. The MBA seemed interesting. I had no business or finance background, but I have always pushed myself and been willing to step outside my comfort zone.
-Michael Cohen, Longwood University MBA student
Calendar
Take note of upcoming Longwood dates and deadlines
The Longwood University online MBA is delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.
Now enrolling:
| 7 Week Courses | Application Deadline | Document Deadline | Registration Deadline | First Class Day | Final Tuition Deadline† | Last Class Day |
|---|---|---|---|---|---|---|
| Fall II | 10/9/23 | 10/13/23 | 10/18/23 | 10/20/23 | 10/24/23 | 12/8/23 |
| Spring 1 | 12/11/23 | 12/15/23 | 1/10/24 | 1/12/24 | 1/17/24 | 3/1/24 |
| Spring II | 2/26/24 | 3/1/24 | 3/6/24 | 3/8/24 | 3/12/24 | 4/26/24 |
† Final tuition payment must be received by 3:00 p.m. EST on the final tuition due date.
Ready to take the next step toward earning your online MBA from Longwood University?
Admissions
Follow our streamlined admission requirements for the MBA - Marketing online program
We've streamlined the admission process for Longwood University online MBA to help you get started quickly and easily. Please read the requirements for the MBA – Marketing track, including what additional materials you need and where you should send them.
The requirements include:
Applicants to the MBA – Marketing track must meet at least one of the following combinations for admission.
- Bachelor's degree from an accredited college or university with a minimum 3.0 GPA – No GMAT will be required
- Bachelor's degree from an accredited college or university with a 2.75-2.99 GPA + 3 years of professional-level work experience.** No GMAT will be required.
- Bachelor's degree from an accredited college or university with a 2.50-2.74 GPA + 5 years of professional-level work experience.** No GMAT will be required.
- Bachelor's degree from an accredited college or university + 8 years of professional-level work experience.** No GMAT will be required.
- Bachelor's degree from an accredited college or university with a GPA below 2.50 + GMAT with a minimum score of 400
A professional resume should be uploaded with the online application. The GMAT requirement is subject to work experience review and approval by the MBA Program Director.
Official bachelor’s degree transcripts from an accredited college or university and all transcripts for subsequent coursework are required as part of the application process. ***Prior to starting their graduate program, students must hold a conferred bachelor’s degree or international equivalent from a college or university accredited by the appropriate institutional (formerly called regional) accreditation agency.
** Application fee waived for military (active and former). Verification must be submitted with application (ID or other form).
Official transcripts, test scores and other documents should be sent from the granting institution(s) to:
Email address: [email protected] (preferred and quickest)
Mail address:
Longwood Graduate Studies201 High Street
Farmville, VA 23909
Longwood University has been named one of the top universities in the Southeastern U.S. by The Princeton Review, 2020
Courses
What you’ll learn in your MBA - Marketing online program
For the MBA – Marketing track, you must complete 10 courses totaling 31 credit hours, including 25 credit hours of core courses and 6 credit hours of electives.
Learning Outcomes:
- Learn how and why local and global financial markets behave in certain ways
- Sharpen your critical-thinking and problem-solving skills that will help you stand out from the crowd
- Use quantitative data to solve business problems to help you make investment and financial decisions
- Learn how you could become a smart and profitable investor using a variety of channels
Learning Outcomes:
- Size up the competitive environment in the quest for profitable opportunities
- Develop strategic moves, positions, and tactics to effectively beat the competition
- Identify “blue ocean” opportunities where there is limited competition and profitability opportunities are greatest
- Build and lead effective organizations to execute a chosen strategy
Learning Outcomes
- Learn how to get usable insights from good information that could make your business thrive
- Learn how to navigate global issues while protecting your business
- Learn how to gain a competitive advantage by using technological advances like artificial intelligence, machine learning, high-velocity decision making, data analytics
- Learn about problems real businesses face and how they address them with enterprise-class information systems
- Study real-world examples where companies couldn’t react to changing business conditions, and how enterprise information systems enable a nimble enterprise that could make swift adjustments to market-changing events
- Learn how computer-aided design, knowledge-work systems, and virtual reality can improve the safety and efficiency of engineers and other knowledge workers to unlock business value and protect the corporate knowledge base when key workers depart the organization
Learning Outcomes:
- Discover what leadership style works for you
- Understand where you stand as a leader
- Learn how to work most effectively to communicate to your employees
- Learn how to analyze situations and make decisions to be a better leader
Learning Outcomes
- Apply theories and models to real-world situations
- Use statistics the correct way to deliver the information you need
- Learn how to use the data the right way
- Use statistics to make informed decisions
- Use models and techniques to create valuable information
Learning Outcomes:
- Learn how to solve real-world strategic problems with a variety of skills
- Use real data to blend statistical analysis, market expertise, and economic reasoning to better understand causal patterns and trends – and learn how to translate this understanding into informed forecasting and strategic decision-making
- Understand how to deal with uncertainty by studying real-world examples
- Learn how to answer the question: “How is this particular concept useful to me right now?”
- Determine how to take on and solve challenges – without all the information you think you need
Learning Outcomes
- Learn about current marketing techniques that are relevant in today's competitive landscape
- You will learn how to make creative decisions and how to use data to make strategic decisions
- Discover how you could gain a competitive advantage by using technological advances like artificial intelligence, machine learning, high-velocity decision-making, and data analytics
Learning Outcomes:
- Investigate real-world problems through hands-on learning
- Gain an understanding of the basic accounting concepts applicable to your current role, even if you're not an accountant
- Ask the right questions and make informed decisions using the right data
- Utilize managerial accounting concepts to make important decisions during difficult times
- Learn how to successfully manage your budget
- Learn how to evaluate product-line and make-or-buy decisions, what to do with unprofitable product lines and customers, and more
*Price includes in-state tuition and fees. For students from outside Virginia, tuition and fees total $13,671.
**A resume verifying professional-level work experience must be submitted at the time of application and is subject to verification and approval by the MBA director.
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