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Dr. Hua Meng

Longwood professor Hua Meng

"The MBA is a journey. Be determined and never give up. Enjoy the journey."

Degrees Held:

  • Ph.D. – Kent State University, 2016

Which online degree program(s) do you teach?

MBA - Marketing track

Career Highlights:

  • Interested in sensory marketing, fashion marketing, services marketing and using AI in advertising.
  • Published articles in marketing journals such as (italicized) Journal of Product and Brand Management, (italicized) Marketing Letters, (italicized) International Journal of Market Research, etc.
  • Recipient of 2023 Graduate Faculty Research Award.
  • Presented multiple research projects at Blackwell Talks (a research forum at Longwood University).
  • Taught both undergraduate and MBA courses.

  • Which classes do you teach online?

    Strategic Marketing

  • What do you want students in your courses to learn? What is the learning outcome or objective?

    Understand key marketing theories and concepts. Apply marketing concepts and quantitative tools to analyze marketing problems. Develop and debate proposals for solutions to marketing problems. Develop a formal marketing plan.

  • What advice would you give to those considering this online MBA program?

    The MBA is a journey. Be determined and never give up. Enjoy the journey.

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