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Dr. Hua Meng

hua meng

"The MBA is a journey. Be determined and never give up. Enjoy the journey."

Degrees Held:

  • Ph.D. – Kent State University, 2016

In which online degree program do you teach?

MBA in General

Career Highlights:

  • Interested in sensory marketing, fashion marketing, brand personality, and mental imagery research
  • Published in "Customer Needs and Solutions" and "Business Horizons"
  • Gave Blackwell talks (a research forum at Longwood) twice
  • Taught both undergraduate and MBA courses
  • Which classes do you teach online?

    Strategic Marketing

  • What do you want students in your courses to learn? What is the learning outcome or objective?

    Understand key marketing theories and concepts. Apply marketing concepts and quantitative tools to analyze marketing problems. Develop and debate proposals for solutions to marketing problems. Develop a formal marketing plan.

  • What advice would you give to those considering this online MBA program?

    The MBA is a journey. Be determined and never give up. Enjoy the journey.

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