"There is an undeniable value to possessing an MBA. More than a simple stamp of approval, it reflects the commitment of the student to take on and complete a challenging course of study to improve job performance."
Degrees Held:
Which online degree program(s) do you teach?
Career Highlights:
2014 Outstanding Doctoral Student Teaching Award for the Mississippi State University College of Business
Award winning advertising copywriter who worked national and regional accounts including Hanes, Wonderbra, Sealy, Stearns & Foster, AkzoNobel, Hoshizaki, Maker's Mark, Wachovia, Remington, Revell, Thomasville, Texas Pete, Ridgid, Stren, BellSouth, NASCAR, BB&T, Bank of Tennessee, American Pride Seafoods, and Lowe's.
Links to share:
https://www.linkedin.com/in/bobthecopywriter/
https://www.researchgate.net/profile/R_Barnwell
Which classes do you teach online?
MARK 588 - Strategic Marketing: Products and Services
What do you want students in your courses to learn? What is the learning outcome or objective?
Though different classes have different objectives, the overarching goal is to enable students to be both better marketers and more insightful customers.
What advice would you give to those considering this online MBA program?
Do it. Longwood University's MBA program offers a rare combination of freedom, flexibility, quality, and affordability. Ranked as one of the top 100 Online MBA programs by U.S. News & World Report, Longwood gives students the freedom of rolling admissions, so they can start when they want, the flexibility of self-paced asynchronous classes, and the quality of an AACSB-accredited business program. AACSB accreditation distinguishes Longwood University as being among the best business programs worldwide.
What is the value of an MBA?
The value of an MBA, especially from an AACSB-accredited university program, is threefold: gaining skills, empowering perspective, and enabling opportunities. All three of these are direct benefits of the enormous and worthwhile undertaking that is earning an MBA.
The advanced material provides students with the opportunity to learn new skills, enhance those they already possess, and put them into practice through cases and other assignments. This added perspective on additional fields empowers the student to better communicate with those groups in their organization, with their clients, and all with whom they collaborate to achieve success.
There is an undeniable value to possessing an MBA. More than a simple stamp of approval, it reflects the commitment of the student to take on and complete a challenging course of study to improve job performance.
Why did you start teaching?
After filling in for a colleague who worked as an adjunct at a local university teaching marketing, I found I greatly enjoyed it. Also, I realized to do it right, I could not just teach as a "side thing," but needed to earn my PhD so I could bring my students the benefits of both grounded experience and the latest developments in the field.
What is the one book you think everyone should read?
"The Last Lecture" by Randy Pausch and Jeffrey Zaslow
Tell us something interesting about yourself that your students might not know.
I am a huge "Star Trek: Deep Space Nine" fan.
