Master of Business Administration with track in General Business
Develop a broad knowledge in all core business functions and gain hands-on experience integrating concepts across disciplines, thinking critically about business problems and developing innovative solutions.
Program Overview
What our MBA - General Business online program offers
Prepare for management roles amid the rapidly changing nature of today's business world with the broad range of strategic and analytical skills you will gain in the Master of Business Administration – General Business track from Longwood University.
This 100% online MBA from the AACSB-accredited College of Business and Economics at Longwood University enables you to advance your career while continuing to work. You will deepen your foundational knowledge of managerial accounting and economics, data management, information technology, entrepreneurship, team building, negotiation and conflict resolution, strategic marketing and more.
The core curriculum includes a study of strategic thinking and decision making, along with technological insights and advancements that factor into leadership. You will learn about the dynamics of interpersonal and intergroup conflict and resolution. Our capstone course invites you to integrate your learnings from these functional areas to create a holistic management perspective applicable across the business spectrum.
The College of Business and Economics at Longwood University is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).
Graduates of the MBA - General Business track will:
- Develop a foundational understanding of accounting, ethics, economics, finance, IT, management and marketing in order to make decisions that impact and influence business
- Benefit from hands-on experience running a business through the use of a business simulator
- Develop a foundational understanding of accounting, ethics, economics, finance, IT, management and marketing in order to make decisions that impact and influence business
- Benefit from hands-on experience running a business through the use of a business simulator
Possible careers in business administration
- Chief Executive Officer
- Chief Operations Officer
- Marketing Director
- Director of Operations
- Financial Analyst
- Project Manager
- Human Resources Director
- Chief Executive Officer
- Chief Operations Officer
- Marketing Director
- Director of Operations
- Financial Analyst
- Project Manager
- Human Resources Director
Have questions or need more information about online MBA?
Also available:
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Tuition
Choosing our online MBA program is cost-effective
The MBA – General Business track offers affordable, pay-by-the-course tuition. The application fee is $40. All other fees are included in the total cost.
Tuition breakdown:
Virginia students
| Program | Per Credit Hour | Per 3-Credit-Hour Course | Per Program |
|---|---|---|---|
| MBA - General Business track | $431 | $1,293 | $13,361* |
Out-of-state students
| Program | Per Credit Hour | Per 3-Credit-Hour Course | Per Program |
|---|---|---|---|
| MBA - General Business track | $441 | $1,323 | $13,671* |
I definitely wanted to go to Longwood because I got to know the professors. It made it easier to connect with them and their teaching styles. Also, because it’s a small school, the courses are much more interactive. If you are emailing a professor, they will get back to you in two to three hours.
-Sarine Thomas, Longwood University MBA graduate
Calendar
Know the important dates and deadlines for our students
The Longwood University online MBA is delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.
Now enrolling:
| 7 Week Courses | Application Deadline | Document Deadline | Registration Deadline | First Class Day | Final Tuition Deadline† | Last Class Day |
|---|---|---|---|---|---|---|
| Spring A | 12/9/24 | 12/13/24 | 1/10/25 | 1/13/25 | 1/16/25 | 3/2/25 |
| Spring B | 2/24/25 | 2/28/25 | 3/7/25 | 3/10/25 | 3/13/25 | 4/25/25 |
| Summer A | 4/18/25 | 4/25/25 | 5/2/25 | 5/5/25 | 5/8/25 | 6/20/25 |
| Summer B | 6/9/25 | 6/16/25 | 6/23/25 | 6/25/25 | 6/30/25 | 8/12/25 |
| Fall A | 8/8/25 | 8/15/25 | 8/22/25 | 8/25/25 | 8/28/25 | 10/13/25 |
| Fall B | 10/3/25 | 10/10/25 | 10/17/25 | 10/20/25 | 10/23/25 | 12/8/25 |
† Final tuition payment must be received by 5:00 p.m. EST on the final tuition due date.
Ready to take the next step toward earning your online MBA from Longwood University?
Admissions
Check the requirements for the MBA - General Business online program
We've streamlined the admission process for Longwood University online MBA to help you get started quickly and easily. Please read the requirements for this master's program, including what additional materials you need and where you should send them.
The requirements include:
Admission Requirements
Prior to starting their graduate program, students must hold a conferred bachelor's degree or international equivalent from a college or university accredited by the appropriate institutional (formerly regional) accreditation agency. Applicants must meet one of the following for consideration for admission:
- Completed bachelor's degree from a university accredited by the appropriate institutional (formerly regional) accreditation agency with minimum 2.75 GPA.
- Completed bachelor's degree from a university accredited by the appropriate institutional (formerly regional) accreditation agency with 2.50 - 2.74 GPA and 5 years of professional level work experience. * Professional experience is defined as paid work experience that includes some combination of complex decision-making or analysis, management of people or projects, and at least moderate impact on the work unit or firm.
- All other prospective students are strongly encouraged to apply. These applicants must submit a 1-page maximum letter of interest briefly indicating their reason(s) for obtaining a Longwood MBA along with their transcripts, resume, and optional GMAT score.
Transcripts from all institutions where you obtained a degree, bachelor or higher, and any post baccalaureate coursework to be submitted at the time of application and subject to verification and approval by the MBA Director.
Resume including years of professional level work experience to be submitted at the time of application and subject to verification and approval by the MBA Director.
*International applicants may be required to submit additional test scores and documentation.
** Application fee waived for military (active and former). Verification must be submitted with application (ID or other form).
Official transcripts, test scores and other documents should be sent from the granting institution(s) to:
Email address: [email protected] (preferred and quickest)
Mail address:
Longwood Graduate Studies201 High Street
Farmville, VA 23909
Longwood University has been named one of the top universities in the Southeastern U.S. by The Princeton Review, 2020
Courses
Read about the courses in your MBA - General Business online program
For the MBA – General Business track, you must complete 10 courses totaling 31 credit hours, including 25 credit hours of core courses and 6 credit hours of electives.
Learning Outcomes
- Understand and explain the relationships between strategy with firm mission, vision, and objectives
- Analyze the general, competitive/industry, and internal environment through conducting systematic research with various analytical tools
- Assess the multiple facets of business issues to derive data-driven solutions
- Understand strategic decision-making and develop strategic plans at the business, corporate, and entrepreneurial level
- Create action plans with recommendations to implement and control strategic decisions
Learning Outcomes:
- Identify and explain theories, concepts, and research in leadership
- Analyze various leadership-related principles and topics including Leadership traits, Leadership Behaviors, Communication, Teamwork, Ethics, Power and Influence, Leadership Skills, Managing Conflict
- Apply leadership concepts and theories to their everyday life, organizations, and current topics
- Develop their personal leadership philosophy
Learning Outcomes:
- Define statistics and identify examples of descriptive statistics and inferential statistics (in relation to the definition) and examples where data is used in the real world for decision-making (including in students’ profession or industries), explain how/why data is useful, and motivate the case for data literacy.
- Generate and interpret descriptive statistics—measures of central tendency, dispersion, and correlation—to better “visualize” data; identify what they do and do not tell us about data.
- Create/construct and interpret a wide variety of pictorial representations of data; make use of/employ good techniques/approaches when developing representations of data.
- Compute probability calculations, generate/interpret probability density functions and cumulative density functions, and identify how probability theory relates to business decision-making.
- Develop regression models and interpret results for decision-making.
- Generate statistics using Excel and use them to analyze data in culminating, data-oriented assignments related to real-world business decisions.
Learning Outcomes:
- Use marginal analysis and thinking in optimization problems and distinguish different types of cost and their applicability in optimization problems
- Analyze the impact of changes in demand and supply conditions on the profit maximizing output and pricing decisions and calculate the price elasticity of demand and relate it with the profit maximizing price
- Demonstrate the value of framing managerial decision-making using a demand function
- Present univariate and multivariate patterns in data and perform regression analysis to estimate causal relationships; interpret regression output, including R-square, coefficients, p-values, and confidence intervals
- Conduct basic forecasting using regression output and be able to describe the strengths and weaknesses of ordinary least square (OLS) regression analysis
- Differentiate strategic from non-strategic decisions and analyze a strategic game and solve for equilibrium strategies and apply game theory to oligopolistic market structures
Learning Outcomes
- Explain marketing concepts in the context of marketing problems
- Design and debate proposals for solutions to marketing problems
- Construct a formal marketing plan
Learning Outcomes:
- Articulate how cost management helps organizations meet their strategic goals by managing costs
- Assign costs to production jobs or projects using different costing systems
- Assign activity costs to goods and services
- Build a basic cost-volume-profit (CVP) financial model and use a cost-benefit approach to common business decisions
- Demonstrate ethical reasoning in accounting and describe the importance of ethical behavior for managers and managerial accountants
Learning Outcomes:
- Apply the principles of financial reasoning to business situations and assess business problems using time value of money techniques
- Perform quantitative and qualitative analysis of risk and return component
- Demonstrate general understanding of financial markets and instruments
- Apply the basic principles of security analysis and perform capital budgeting analysis
Learning Outcomes:
• Learn how to get usable insights from good information that could make your business thrive
• Learn how to navigate global issues while protecting your business
• Learn about problems real businesses face and how they address them with enterprise-class information systems
• Study real-world examples where companies couldn’t react to changing business conditions, and how enterprise information systems enable a nimble enterprise that could make swift adjustments to market-changing events
• Learn how computer-aided design, knowledge-work systems, and virtual reality can improve the safety and efficiency of engineers and other knowledge workers to unlock business value and protect the corporate knowledge base when key workers depart the organization
*Price includes in-state tuition and fees. For students from outside Virginia, tuition and fees total $13,671.
**A resume verifying professional-level work experience must be submitted at the time of application and is subject to verification and approval by the MBA director.
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