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Master of Business Administration in General Business track

Develop a broad knowledge in all core business functions and gain hands-on experience integrating concepts across disciplines, thinking critically about business problems and developing innovative solutions.

Apply by: 10/9/20
Start classes: 10/23/20

Program Overview

$12,307* In-State Tuition
As few as 10 months Program Duration
31 Credit Hours

Prepare for management roles amid the rapidly changing nature of today's business world with the broad range of strategic and analytical skills you will gain in the Master of Business Administration – General Business track from Longwood University.

This 100% online MBA from the AACSB-accredited College of Business and Economics at Longwood University enables you to advance your career while continuing to work. You will deepen your foundational knowledge of managerial accounting and economics, data management, information technology, entrepreneurship, team building, negotiation and conflict resolution, strategic marketing and more.

The core curriculum includes a study of strategic thinking and decision making, along with technological insights and advancements that factor into leadership. You will learn about the dynamics of interpersonal and intergroup conflict and resolution. Our capstone course invites you to integrate your learnings from these functional areas to create a holistic management perspective applicable across the business spectrum.

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The College of Business and Economics at Longwood University is accredited by The Association to Advance Collegiate Schools of Business (AACSB International)

Graduates of the MBA - General Business track will:

  • Develop a foundational understanding of accounting, ethics, economics, finance, IT, management and marketing in order to make decisions that impact and influence business
  • Benefit from hands-on experience running a business through the use of a business simulator
  • Develop a foundational understanding of accounting, ethics, economics, finance, IT, management and marketing in order to make decisions that impact and influence business
  • Benefit from hands-on experience running a business through the use of a business simulator

Career opportunities

  • Chief Executive Officer
  • Chief Operations Officer
  • Marketing Director
  • Director of Operations
  • Financial Analyst
  • Project Manager
  • Human Resources Director
  • Chief Executive Officer
  • Chief Operations Officer
  • Marketing Director
  • Director of Operations
  • Financial Analyst
  • Project Manager
  • Human Resources Director

Have questions or need more information about online MBA?

Also available

Looking for a more specialized degree? Check out our MBA in Real Estate track.

Tuition

The MBA – General Business track offers affordable, pay-by-the-course tuition. The application fee is $40. All other fees are included in the total cost.

Tuition breakdown:

$397 Per Credit Hour (Virginia students)
$12,307* Total Tuition (Virginia students)

Virginia students

Program Per Credit Hour Per 3-Credit-Hour Course Per Program
MBA in General $397 $1,191 $12,307*

Out-of-state students

Program Per Credit Hour Per 3-Credit-Hour Course Per Program
MBA in General $407 $1,221 $12,617*
longwood testimonial christine jordan

“Having spent my first 20 years in my career in the healthcare business, I often get asked what helped me take my role to a national level working for a Fortune 10 company. The answer is my recent graduation from Longwood’s MBA program.”

-Christine Jordan, Longwood University MBA graduate

See more testimonials »

Calendar

The Longwood University online MBA is delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.

Now enrolling:

10/9/20 Next Application Deadline
10/23/20 Start Classes
7 week coursesStart DateApplication DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineLast Class Day
Fall II10/23/2010/9/2010/16/2010/20/2010/21/2012/12/20
Spring I1/8/211/4/211/4/211/5/211/6/212/27/21
Spring II3/5/212/19/212/26/213/2/213/3/215/1/21
Summer I5/9/214/29/215/4/215/6/215/6/216/26/21
Summer II6/27/216/14/216/21/216/23/216/24/218/14/21

Ready to take the next step toward earning your online MBA from Longwood University?

Admissions

We've streamlined the admission process for Longwood University online MBA to help you get started quickly and easily. Please read the requirements for the MBA – General Business track, including what additional materials you need and where you should send them.

The requirements include:

Bachelor's degree from a regionally accredited college or university
Official transcripts
Professional resume verifying work experience

Applicants to the MBA – General Business track must meet at least one of the following combinations for admission.

  • Bachelor's degree from a regionally accredited college or university with a minimum 3.0 GPA – No GMAT will be required
  • Bachelor's degree from a regionally accredited college or university with a 2.75-2.99 GPA + 3 years of professional-level work experience.** No GMAT will be required.
  • Bachelor's degree from a regionally accredited college or university with a 2.50-2.74 GPA + 5 years of professional-level work experience.** No GMAT will be required.
  • Bachelor's degree from a regionally accredited college or university + 8 years of professional-level work experience.** No GMAT will be required.
  • Bachelor's degree from a regionally accredited college or university with a GPA below 2.50 + GMAT with a minimum score of 400

Official transcripts from all institutions where you obtained a degree, bachelor or higher, and any post-baccalaureate coursework must be submitted at the time of application and are subject to verification and approval by the MBA director.

Official transcripts, test scores, and other documents should be sent from the granting institution(s) to:

Email address: [email protected]

Mail address:

College of Graduate and Professional Studies
201 High Street
Farmville, VA 23909
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Longwood University has been named one of the top universities in the Southeastern U.S. by The Princeton Review, 2020

Courses

For the MBA – General Business track, you must complete 10 courses totaling 31 credit hours, including 25 credit hours of core courses and 6 credit hours of electives.

Duration: 7 weeks
Credit Hours: 4
This course helps students integrate the functional expertise from areas such as accounting, finance, management, marketing, and production. Concepts and tools acquired from these functional areas provide the basis for approaching strategic problems from a holistic managerial perspective. Prerequisites: FINA 550, ISCS 570, MANG 564, ACCT 540, ECON 509, MANG 575, MARK 588
Duration: 7 weeks
Credit Hours: 3
This course introduces the multifaceted role of an effective leader/manager. Human behavior at the individual, group and organization levels is examined as well as techniques for leading people in the organizational environment. Topics include: various developmental areas of leadership, including communications, social responsibility, and personal development, the role of an effective leader, small group and team leadership, work motivation, conflict resolution, managing workplace relationships, and personality influences on work attitudes and behaviors.
Duration: 7 weeks
Credit Hours: 3
This course introduces the techniques of quantitative and statistical analysis for management decision making. Major topics include decision analysis, statistical inference, regression, and linear programming.
Duration: 7 weeks
Credit Hours: 3
The course will equip the student with the ability to properly frame any decisions faced (business or personal), and then arrive at the best solution given the information available. To do so requires two additional skills: 1) To accurately work with data to assess the economic environment, 2) The ability to think strategically. Topics include: profit maximization, demand analysis, elasticity, market power, regression analysis, game theory, and pricing strategies
Duration: 7 weeks
Credit Hours: 3
This course presents an overview of marketing and the activities involved in the delivery of goods and services to the consumer. Topics include the identification of target markets, the development of a marketing mix, the special challenges of service delivery, the importance of retailing, and relationship marketing.
Duration: 7 weeks
Credit Hours: 3
This course provides a comprehensive, graduate level discussion of managerial accounting. Broadly, this course focuses on the use of accounting data in the decision-making process for managers. As such, learning which data is important in different managerial settings, appropriately deriving and interpreting such relevant data, and then formulate best case strategies forms the core of study. More specifically, students learn to use the concepts of opportunity cost and organizational architecture as the framework for studying managerial accounting.
Duration: 7 weeks
Credit Hours: 3
This course describes the basic principles of corporate finance and provides practical tools for financial decision and valuation. The course starts with optimal project acceptance criteria consistent with the objective of maximizing the market value of the firm. It then moves on to techniques for estimating the cost of capital, which are subsequently applied to a range of valuation problems. The valuation principles include WACC, APV, multiples and real options. In the second half of the course we discuss capital structure and dividend decision, and how they affect firm value. We also study corporate governance, and end the course analyzing financial issues in mergers and acquisitions.
Duration: 7 weeks
Credit Hours: 3
This course focuses on the function of Information Systems (IS) and the Information Technology (IT) infrastructure and the role they play in the organization. The strategic, economic and managerial aspects of technology adoption decisions and IT governance policies are examined from the organizational leader’s perspective. Both existing and emerging technologies will be studies to provide awareness of current trends, organizational impact, risks and benefits. The objective of this course is to prepare managers to provide leadership in the use of information systems and information technology across the enterprise, regardless of functional area.
Duration: 7 weeks
Credit Hours: 3
A study of negotiation and conflict resolution theory and application in various settings, with emphasis on the psychology of negotiations and the dynamics of interpersonal and intergroup conflict.  Students will learn theories of negotiation, actively practice negotiating and conflict resolutions skills, and reflect upon their learning.
Duration: 7 weeks
Credit Hours: 3
This course examines functions of opportunity development and business planning for success in entrepreneurial ventures. Students will explore the planning, marketing, organizing, financing, and management of a new business venture that they might personally initiate, or that they may be involved with in the context of a new business being developed within the structure of an existing organization. Students will write business plans during the course to test the feasibility of their business concept and to act as the blueprint for a potential start-up venture.
Duration: 7 weeks
Credit Hours: 3
The Internet has significantly changed the business landscape and created a radically different business environment. This course examines how such changes impact the way companies formulate their marketing strategies. Specifically, we will look at issues such as network effects, online branding and traffic building, personalized marketing, building brand loyalty online, and online marketing research.

*Price includes in-state tuition and fees. For students from outside Virginia, tuition and fees total $12,617.

**A resume verifying professional-level work experience must be submitted at the time of application and is subject to verification and approval by the MBA director.

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